Current Event Timeline

Current Event Timeline:

Mid 1960’s- In the contemporary environmental movement, companies started to use environmental images ads on their products in order to promote them.


1986- A Swiss chemical corporation was trying to restore its image after the 1986 Basel spill. They ran advertisements which made them look like they were environmental friendly by using a forest, a tranquil pond, and a clean looking river.

Early 90’s- a poll was done that showed that 77% of customers are affected and buy things due to a corporation's environmental reputation.
- Another poll showed that 84% of people considered corporate environmental crimes more serious than insider trading or price fixing

Mid 90’s- some of the world's greatest polluters spent millions on making their products seem more “green”.

Late 90’- Third world country companies also were starting to use greenwashing. Countries like India, Malaysia, Argentina and Brazil.

2007- TerraChoice released a report stating that “Of the 2,219 North American products surveyed, over 98% committed at least one of the previously identified Seven Sins of Greenwashing.”

2008- TerraChoice Environmental Marketing found that 99% of green labeling do not follow up to their claims.